Visibility Groups help control which products customers can view and order. You can use them to simplify product lists or hide certain items from specific customers.
Who Can Manage Visibility Groups
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Merchants only: Customers cannot view or manage visibility groups.
How to Create a Visibility Group
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Go to the Products Tab
In the navigation menu, click Products, then select Visibility Groups. -
Click “Create Group”
Fill out the following:-
Group Name (required)
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Description (optional)
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Group Type:
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Only Include Products: Customers in the group will only see the products you include.
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Only Exclude Products: Customers in the group will see all products except the ones you exclude.
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Add Customers and Products
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Add customers who should be part of the group.
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Add products to define what’s shown or hidden, depending on the group type.
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Important Notes
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A customer can only belong to one visibility group at a time.
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There is a default base visibility group, which applies to all customers who aren’t assigned to a specific group.
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You can only add products to this base group — not customers.
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If the base group is deleted, a new empty base group will be created automatically.
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When Does It Apply?
Once a customer is assigned to a visibility group:
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The group takes immediate effect.
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When a customer logs in, they will only see the products they’re allowed to access based on their visibility group. However, when a merchant is placing an order on behalf of a customer, they can view and order all products, regardless of visibility group, status, or availability.